Every project is a unique endeavor, deserving of a customized approach. This process is a meticulously crafted journey, combining research, creative strategy, design finesse, and seamless implementation to guarantee success.

Phase One

DISCOVERY

Unveiling Stakeholder Perspectives
During the Discovery phase, the primary focus is on comprehending the issue at hand, as perceived by the stakeholders, and establishing clear objectives. This involves a kick-off meeting to help outline the content structure and determine the project's scope.

Here, questions are answered that will help shape the approach to the project, such as: What is the problem that needs to be solved? Who is the audience, and how might the final solution empathize best with them? What metrics will be utilized to measure success? Are there any potential "gotchas" that must be considered along the way?

This phase lays a solid foundation for the subsequent stages by aligning understanding with the stakeholders' expectations.

Phase Two

RESEARCH

Crafting a Targeted Strategy
In the Research stage, a thorough investigation is conducted to gather pertinent data regarding the target audience's preferences and requirements. This information is then utilized to craft a strategy that addresses the project's goals and resonates with the intended audience. The insights gleaned from this phase serve as a crucial guidepost for the remainder of the creative process.

This phase of the process often involves things like studying the broader industry and identifying patterns and motifs, both visually and verbally; looking at competitors and their solutions to similar offerings, primarily to maximize differentiation; looking at what the intended audience engages with in their personal area network, like social media, entertainment, etc.; and potential interviews with both identified target audience members and current customers.

Phase Three

IDEATION

Fostering Creative Exploration
Ideation is the crucible of creativity. This phase involves a comprehensive brainstorming process where a wide array of innovative concepts and approaches are generated. By encouraging diverse perspectives and fostering an environment of free-thinking, this stage ensures that the creative process benefits from a rich tapestry of ideas and potential solutions.

The driving motivator for this phase is establishing a focused problem statement or audience point of view to guide the design. "How might we...?" questions—e.g., "How might we attract a new segment of customers?"—help reframe issues and prompt productive collaboration towards solutions that will achieve the project goals.

Phase Four

CONCEPTING & DESIGN

Transforming Ideas into Viable Concepts
In this phase, the profusion of ideas from the ideation stage is distilled into tangible, workable concepts and designs. These creations are meticulously tailored to integrate with identified platforms and channels seamlessly. The focus is ensuring the concepts align with the project's goals and resonate with the intended audience.

This is where all the raw material from the Ideation Phase is refined and formulated into cohesive, problem-responsive designs that are, in turn, used to create mockups of potential solutions that are both delightful and functional.

Phase Five

DEVELOPMENT & TESTING

From Prototype to Functional Reality
Transforming the selected design concepts into functional prototypes is the primary goal of this phase. These are rigorously tested in real-world scenarios to identify and rectify any potential issues. Additionally, stakeholder feedback is gathered and incorporated to gather structured and meaningful feedback to validate the effectiveness of the designs, thereby refining and enhancing the final designs.

Interactive projects particularly benefit from this phase when browser limitations for web platform settings and app constraints are stress-tested to determine if experiential and business goals are met.

Phase Six

LAUNCH & SUPPORT

Fine-tuning for Maximum Impact
The final assets are produced upon stakeholder approval, and the project is launched. All production-ready designs are scrutinized to ensure they are without flaws. Subsequent close monitoring of the deployment process is conducted, with swift response to any identified issues. Applicable designs are fine-tuned based on real-world feedback, ensuring they are optimized for maximum impact and effectiveness.