I help companies build brand experiences that spark engagement and drive growth.

I’m Chip Taylor, a San Francisco–based creative director and brand strategist. For over two decades, I’ve led in-house teams at Fortune 5 global corporations and ambitious startups, turning strategic goals into cohesive brand systems that build lasting engagement and fuel momentum.

FEATURED PROJECTS

How I Resolve Design Challenges

Every project I lead follows a six-phase framework—built to clarify, align, and move the work forward with purpose. It’s structured, adaptable, and shaped by two decades of applied experience.

What Makes Great Brand Experiences

A great brand isn’t just seen or heard—it’s felt. It’s the result of a constellation of decisions that create alignment between what a brand says, does, and believes. That’s where resonance begins and loyalty follows.