Amazon Business

Smart Buying In Motion

Activating a global B2B retail giant's reimagined brand identity standards

Project
Amazon Business Brand Activation

Medium
Multi-channel Integration

Role
Art Direction
Brand Activation
Brand Management
Exhibition Design
Visual Design 

Year
2023

Objective
Following their freshly minted rebrand, the Amazon Business engaged me to manage and facilitate activating their new identity standards across their wide range of programmatic outlets. 

Solution
With a wide array of established identity elements to work with on a nearly blank canvas, I created a visual formula of cohesive and consistent brand expressions readily recognizable to customers in any setting. These included turnkey exhibit booth components, social media graphics, digital publications, and retrofitting legacy in-store design elements.

Exhibit Booth Program Refresh

Pre-visualization rendering for wall displays, pullup banners, and reception desk

Pre-visualization rendering for wall displays alternatives

French-Canadian localized pullup banners for Amazon Business Canada

Pre-visualization rendering exploring messaging integration 

Vendor-provided pre-fabrication turnkey booth element renderings (image provided by Pinnacle Exhibits, Inc.)

Vendor-provided pre-fabrication booth design (image provided by Procurement Leaders Limited)

Social Media Program Refresh

Social media account branding (clockwise from upper left: LinkedIn, Facebook, Twitter, YouTube)

Healthcare Procurement eGuide

Desktop and tablet views

eGuide page gallery

eGuide landing page