Amazon Business

Reshaping Business Buying

Embracing creative license to differentiate the storefront experience for millions of customers around the globe

Project
Amazon Business Campaign Storefronts

Medium
Digital

Role
Art Direction
Brand Implementation
Brand Management
Retail Design
Visual Design

Year
2023

Objective
Design a series of individually stylized graphic canvases to showcase targeted messaging and product placement for specific customer segments for global storefront campaigns. Each campaign's visual style was encouraged to be highly creative and distinct from the parent brand, with the only required tether being the color palette.

Solution
Using each campaign's mission goals as a starting point, I created multiple distinct canvases that explored novel color blends and forms that respected the vibrancy and sense of motion inherent in the refreshed Amazon Business brand identity. The designs afforded hundreds of unique combinations, creating ample variety for each campaign's vast multitude of size formats.

Quantity Discounts Campaign

Quantity Discounts storefront graphics for website and mobile app versions

Quantity Discount graphic instance variations

Bulk Wholesale Campaign

Bulk Wholesale storefront graphics for website and mobile app versions

Bulk Wholesale graphic instance variations

“Chip branded multiple other Amazon Business feature campaigns such as Wholesale, Bulk Supplies, and more that were shown to millions of customers on the Amazon Business homepage. These designs had a unique style and creative vision have helped Chip stand out in our crowded B2B-design space but still align to the AB style guide, and his work consistently exceeds expectations.”

Raven Smith
Global Creative Director, Amazon Business

Business Prime Rewards Campaign

Business Prime Rewards campaign storefront graphics for website and mobile app versions

Business Prime Rewards graphic instance variations

Business Savings Guide Campaign

The Business Savings Guide is Amazon Business's go-to shopping area for business shoppers to navigate and quickly access cost-effective options for their procurement needs. Because this curation is specific to this store, it was essential to tie the visuals more closely to the parent brand than other storefronts. Using the motion line elements as a starting point, a series of interpretative renderings were generated to create the background canvas patterns for the final designs.

Business Savings Guide storefront graphics for website and mobile app versions

Business Saving Guide graphic instance variations