Amazon Business

Reshaping Business Buying

Embracing creative license to differentiate the storefront experience for millions of customers around the globe

Project
Amazon Business Campaign Storefronts

Medium
Digital

Role
Art Direction
Brand Implementation
Brand Management
Retail Design
Visual Design

Year
2023

Objective
I designed a series of stylized graphic canvases for global storefront campaigns, each tailored to a specific customer segment. While rooted in a shared color palette, the visual direction for each campaign was intentionally distinct, allowing for expressive, high-impact storytelling that broke from the core brand system.

Solution
Starting with each campaign’s unique mission, I developed a range of graphic treatments that pushed visual boundaries while honoring the energy and motion of the refreshed Amazon Business identity. These canvases explored vibrant blends, dynamic forms, and layered compositions, generating hundreds of adaptable combinations across vast sets of store banner formats.

Quantity Discounts Campaign

Quantity Discounts storefront graphics for website and mobile app versions

Quantity Discount graphic instance variations

Bulk Wholesale Campaign

Bulk Wholesale storefront graphics for website and mobile app versions

Bulk Wholesale graphic instance variations

“Chip branded multiple other Amazon Business feature campaigns such as Wholesale, Bulk Supplies, and more that were shown to millions of customers on the Amazon Business homepage. These designs had a unique style and creative vision have helped Chip stand out in our crowded B2B-design space but still align to the AB style guide, and his work consistently exceeds expectations.”

Raven Smith
Global Creative Director
Amazon Business

Business Prime Rewards Campaign

Business Prime Rewards campaign storefront graphics for website and mobile app versions

Business Prime Rewards graphic instance variations

Business Savings Guide Campaign

The Business Savings Guide is Amazon Business's go-to shopping area for business shoppers to navigate and quickly access cost-effective options for their procurement needs. Because this curation is specific to this store, it was essential to tie the visuals more closely to the parent brand than other storefronts. Using the motion line elements as a starting point, a series of interpretative renderings were generated to create the background canvas patterns for the final designs.

Business Savings Guide storefront graphics for website and mobile app versions

Business Saving Guide graphic instance variations