Profile – Portfolio of Chip Taylor

When insight, craft, and collaboration align, something powerful happens.

There's a kind of magic in branding. Not sleight of hand, but the art of turning the intangible into something practical that audiences can see and feel. It's what I love doing: articulating the ideas that define a company's strategic differentiation and translating that into brand experiences that capture attention and resonate with customers. That's where branding earns its keep.

Perspective is the most valuable asset in my work. Alongside research, I conduct interviews with key clients, draw on the expertise of knowledgeable associates, and partner with stakeholders across the organization to gather insight into their challenges, priorities, and goals. Branding is a team sport, and the strongest brands grow from shared vision and intention.

That insight-driven, collaborative approach is my method for building brands that stand apart and drive engagement and growth. I have applied this approach to companies such as McKesson, Amazon, Informatica, and Anthem across healthcare, B2B tech, and enterprise services. In each case, I’ve helped them apply what makes them distinct and build more meaningful engagement with their customers.

Whether you're seeking in-house creative leadership or need brand strategy and creative direction, let's connect. Please feel free to contact me via email or through my profile on LinkedIn .

CORE STRENGTHS