Viva Ventana

Elegant Adventures Await

Reinventing the brand experience for a Baja California-based boutique adventure resort and spa

Project
Playa Ventana Brand Identity

Medium
Brand Identity

Role
Creative Direction
Brand Strategy
Visual Design
Content Development
Messaging

Year
2023

Objective
Playa Ventana set out to expand beyond its core windsport audience and attract travelers seeking luxury, wellness, and curated experiences. The goal was to craft a visual identity that elevated the brand’s presence while honoring its adventurous roots. It needed to signal both quality and calm—an immersive hospitality experience with soul.

Solution
I positioned the brand around the notion of adventure with a quiet spiritual heart—a sensibility that speaks to both legacy and aspirational guests. The refined identity balances classic and contemporary elements: a custom serif logotype, a jewel-toned color palette, and elegant supporting visuals. Every detail was designed to resonate with a more discerning traveler, while preserving the authenticity of the resort’s wind-driven roots.

The Story of the Solar Rose

During early discovery, the owners shared a personal inspiration: the operculum shell. On their first visit to the region—before founding the resort—they discovered one in the sand and were drawn to its distinctive spiral and quiet beauty. That fond memory became central to the design brief.

To evolve the form into a more layered and symbolic glyph, I augmented the spiral with elements of a wind rose (a nod to exploration) and solar rays (to evoke warmth, energy, and light). The result was a logomark grounded in memory and radiant with possibility. Affectionately named The Solar Rose, it became a signature brand asset employed across collateral, wayfinding, and marketing materials.

Brand Activation