Disco Space Shuttle

Go for Launch

Creating a dynamic identity for a boundary-pushing art and music collective

Project
Disco Space Shuttle Logo

Medium
Brand Identity

Role
Creative Direction
Logo Design
Motion Graphics

Year
2018

Objective
Design a bold, eye-catching logo that reflects the creative energy of a vibrant art and music collective known for immersive events and a strong spirit of shared artistic expression.

Solution
Collaborating closely with community leadership, I designed a typographic wordmark that presents as both letterform and symbol—bold, expressive, and tightly aligned with the community’s name. I also created a compact monogram tailored for social media and other small-scale applications to ensure versatility.

Harmony in Perception

Informed by the abstract forms of the Nazca Lines, I approached the logo as a kind of contemporary glyph—designed not just for readability, but for unity across parts. These ancient geoglyphs—vast, symbolic forms etched into the desert floor and visible only from above—served as a conceptual springboard.

Balancing each word in the name posed a unique design challenge. I manipulated letterforms—contracting, expanding, and reshaping elements—to create visual harmony. The result draws on Gestalt principles to encourage a holistic read, where the typography resolves into a single, cohesive symbol.

Motion logo and wordmark bumper for community videos