Disco Space Shuttle

Go for Launch

Creating a visually dynamic logo for a vibrant art and music community

Project
Disco Space Shuttle Logo

Medium
Brand Identity

Role
Creative Direction
Logo Design
Motion Graphics

Year
2018

Objective
Design a visually striking logo that captures the creative spirit of a vibrant art and music community, embodying its passion for immersive events and shared artistic expression.

Solution
Collaborating with community leaders, I merged logomark and wordmark elements to create a distinctive hybrid identity that seamlessly embodies the community’s name. To ensure versatility across platforms, I also designed a compact monogram optimized for social media and other space-limited applications.

Harmony in Perception

Inspired by the geoglyphs of the Nazca Desert, I designed the logo using balanced proportions that echo the archetypal patterns found in these ancient drawings. Their vast, intricate forms—only fully visible from above—encourage viewers to see beyond individual elements and grasp the larger composition.

Ensuring equal prominence for each word in the community’s name was a key priority. This led to carefully adjusting letter geometries—contracting, expanding, and deconstructing forms—to achieve spatial balance. This approach leverages Gestalt principles, allowing the letter shapes to dissolve into a cohesive whole, where the sum is greater than its parts.

Motion logo and wordmark bumper for community videos