Bell Canada

Brimming With Goodness

Creating a immersive retail visual brand experience for Canada's largest telecommunications company

Project
Bell Canada Retail Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design
Environmental Design
Wayfinding

Year
2008

Objective
Design an engaging in-store visual experience tailored to Bell’s expanding digital-first customer base. The project supported their Fill it with Goodness campaign and the rollout of newly installed in-store digital content stations, creating a seamless brand experience across physical and digital touchpoints.

Solution
I developed a suite of visual elements using Bell’s new brand identity to create a cohesive in-store journey—including product wayfinding, environmental graphics, and promotional visuals. The design system aligned with Bell’s brand experience vision, ensuring consistency across touchpoints. To keep the experience dynamic, I created floor-to-ceiling murals designed for easy rotation, allowing stores to refresh their look seamlessly over time.

3D rendering courtesy of Boom Studios Architects

3D rendering courtesy of Boom Studios Architects