Bell Canada

Brimming With Goodness

Creating a immersive retail visual brand experience for Canada's largest telecommunications company

Project
Bell Canada Retail Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design
Environmental Design
Wayfinding

Year
2008

Objective
Create a vivid retail visual experience targeting Bell's quickly growing digital-centric clientele, supporting their "Fill it with goodness" campaign and newly installed in-store digital content filling stations.

Solution
Providing several visual treatments, I leveraged Bell's new brand identity elements to create product wayfinding, environmental, and advertorial graphics to create a visually cohesive shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational so the in-store experience could be updated as desired.

3D rendering courtesy of Boom Studios Architects

3D rendering courtesy of Boom Studios Architects