Bell Canada

Brimming With Goodness

Designing an immersive retail brand experience for Canada’s largest telecommunications company

Project
Bell Canada Retail Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design
Environmental Design
Wayfinding

Year
2008

Objective
Create an engaging in-store experience that connects with Bell’s growing digital-first customer base. The initiative supported the Fill it with Goodness campaign and introduced a new suite of in-store digital content stations, helping to extend the brand seamlessly across both physical and digital touchpoints.

Solution
Leveraging Bell’s refreshed brand identity, I designed a system of in-store visuals that included product wayfinding, environmental graphics, and campaign-driven promotional elements. The approach prioritized consistency and flexibility, aligning with Bell’s broader brand experience vision while making updates easy to implement. Floor-to-ceiling murals were modular, enabling stores to rotate artwork seasonally or as campaigns evolved, keeping the retail environment fresh and relevant.

3D rendering courtesy of Boom Studios Architects

3D rendering courtesy of Boom Studios Architects