Pinkberry

Elevating the Swirl

Bringing seasonal delight to the in-store experience of a beloved frozen dessert brand

Project
Pinkberry Store Graphics

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design

Objective
Develop a series of seasonal graphics to bring a new dimension to the Pinkberry in-store experience. As part of a limited-run pilot in select West Coast markets, the initiative aimed to elevate customer engagement by translating the brand’s expressive identity into immersive environmental touchpoints.

Solution
To bring Pinkberry’s expressive brand language to life in physical space, I developed a flexible system of seasonal graphics designed to energize the store environment. Drawing from established visual motifs, including the swirl-and-leaf icon and their illustrative, fruit-forward styling, I created a series of panels, murals, and overlays that extended the brand’s identity across seasonal touchpoints. The result was a vibrant, immersive system that reinforced Pinkberry’s ingredient-led messaging while delivering moments of visual delight.

Beyond the Mark

During the ideation phase, the swirl revealed unexpected potential, not just as a static brand mark, but as a playful visual device within the broader system. Repurposed illustratively, it became a versatile element that expanded the brand’s expressive range and invited symbolic reinterpretations that added warmth, whimsy, and delight to the in-store experience.

In-Store Seasonal Expression System

These seasonal murals brought Pinkberry’s summer campaigns to life in-store, echoing the brand’s signature swirl, fruit-forward energy, and ingredient-led optimism. The phrase “Fresh Summer Goodness,” seen across interior and exterior applications, aligned with the upbeat seasonal messaging that defined Pinkberry’s voice during that era.

Storefront Graphics