McKesson

Cutting Through the Jargon

Fast-tracking awareness to action for a new healthcare data platform

Project
Fuse Launch Website

Medium
Web

Role
Creative Direction
UI/UX Design
Visual Design
Content Strategy

Year
2017

Objective
Fuse entered a crowded, complex market where healthcare data solutions often get lost in technical jargon. Our charter was to launch the platform with content that grabbed attention, clearly communicated value, and sparked solutions-based conversations that led to conversion.

Solution
We built a clear content strategy rooted in plain language and purposeful design. Each page acted as an on-ramp into the platform’s architecture, benefits, and business value. Engaging visuals, videos, and downloadable resources kept visitors exploring, while SEO-informed copy reinforced RelayHealth’s expertise without sacrificing clarity. The result was a site that informed, built trust, and moved users naturally toward the next step.