McKesson

Cutting Through the Jargon

Fast-tracking awareness to action for a new healthcare data platform

Project
Fuse Launch Website

Medium
Web

Role
Creative Direction
UI/UX Design
Visual Design
Content Strategy

Year
2017

Objective
Introduce the recently launched Fuse data platform to a dynamic and time-sensitive market. Offer concise yet impactful content to raise awareness, spark interest, and initiate meaningful discussions with potential new clients.

Solution
By employing a clear and simplified content strategy, engaging visuals, videos, and specifically tailored downloadable materials, every webpage transformed into an avenue for presenting different aspects of the platform's architecture, benefits, and potential. By seamlessly integrating relevant keywords and phrases, the site conveyed a deep reservoir of health data expertise, with a balanced blend of information vectors to guide the audience toward the site's core mission: contacting an expert advisor at RelayHealth.