McKesson

Let's Get Acquainted

A revolutionary healthcare platform ensuring patient data integrity and accessibility introduces itself to the world

Project
Fuse Launch Video

Agency
Propeller (New York & Los Angeles)

Roles
Design Direction
Brand Management
Content Strategy
Script Writing
Agency Management

Objective
Most healthcare platforms lean on jargon and fear. We wanted something different: a launch video that built trust, sparked curiosity, and positioned Fuse as a new kind of partner, not just a product.

Solution
We gave Fuse a voice of its own. Confident, intelligent, and warm. Visually, we used metaphor to express speed, security, and interconnectivity, avoiding literal tech cues. The result was a brand introduction that felt personal, essential, and future-focused.