McKesson

Let's Get Acquainted

A revolutionary healthcare platform ensuring patient data integrity and accessibility introduces itself to the world

Project
Fuse Launch Video

Medium
Digital Video

Agency
Propeller (New York & Los Angeles)

Role
Design Direction
Visual Strategy
Brand Management
Script Development

Year
2017

Objective
Bring the story of RelayHealth’s flagship product, the Fuse data platform, to life in a video that cuts through the clutter of typical healthcare marketing. The goal was to create something fresh—avoiding the tired buzzwords and overused imagery—to engage healthcare leaders in a way that felt modern, relevant, and compelling.

Solution
We crafted a video where Fuse itself tells its story, creating an immediate connection with the audience. Using a clear, confident voice and a dynamic visual style, the narrative balanced a future-forward vision of digital healthcare with an approachable, benefit-driven message. The result was a video that not only explained the platform but made it feel like an essential, intuitive partner in modern healthcare.