McKesson

Let's Get Acquainted

A revolutionary healthcare platform ensuring patient data integrity and accessibility introduces itself to the world

Project
Fuse Launch Video

Medium
Digital Video

Agency
Propeller (New York & Los Angeles)

Role
Design Direction
Visual Strategy
Brand Management
Script Development

Year
2017

Objective
In video format, encapsulate the story of RelayHealth's new flagship product, the Fuse data platform, without the traditionally overused jargon and imagery commonly found throughout the healthcare market-sphere.

Solution
Embracing the established voice and tone for the brand, we developed a video narrative that balanced a future-forward vision of modern, digital health care while delivering a comprehensive outline of the platform's operational benefits—one that spoke directly to the targeted leadership in health organizations and networks in the voice and tone of the brand.