Pinkberry

Elevating the Swirl

Augmenting the retail brand experience for one of America's favorite frozen dessert restaurants

Project
Pinkberry Store Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design

Year
2009

Objective
Develop a series of artistic, seasonal visuals to bring fresh energy to the Pinkberry brand as part of a limited-run pilot program.

Solution
Drawing inspiration from the signature swirl in Pinkberry’s logo, I created a series of playful, seasonal treatments that reimagined it in fresh, dynamic ways. This evolution added a sense of whimsy while staying true to the brand’s core identity, making the visuals instantly recognizable yet delightfully new.