Pinkberry

Elevating the Swirl

Augmenting the retail brand experience for one of America's favorite frozen dessert restaurants

Project
Pinkberry Store Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design

Year
2009

Objective
Create a series of artistic seasonal visuals to augment the Pinkberry brand as part of a pilot program for select locations.

Solution
Deriving the swirl element in their logo, I developed a series of treatments that recontextualized it in new ways to create a playful and recognizable evolution that reinforced the core brand experience.