McKesson

Cutting Through the Jargon

Fast-tracking awareness to action for a new healthcare data platform

Project
Fuse Launch Website

Medium
Web

Role
Creative Direction
UI/UX Design
Visual Design
Content Strategy

Year
2017

Objective
Launch the Fuse data platform in a fast-moving market with explicit, compelling content that grabs attention and starts conversations with potential clients. The goal was to quickly raise awareness, spark interest, and make it easy for prospects to understand the platform’s value.

Solution
With a clear content strategy and engaging visuals, videos, and downloadable resources, each webpage became a touchpoint for exploring the platform’s architecture, benefits, and potential. By naturally weaving in the right keywords, the site showcased RelayHealth’s deep expertise in health data while keeping the messaging clear and approachable and guide visitors toward the next step—connecting with an expert advisor.