McKesson

Unifying the Patient Experience

Orchestrating a multi-platform launch for a renewed enterprise patient portal web application

Project
RelayHealth Enterprise Patient Portal Launch Sites

Medium
Web

Role
Creative Direction
UI/UX Design
Visual Design
Content Strategy

Year
2015

Objective
Connect with and inform the hospital network market space on the imminent launch of RelayHealth's completely retooled and redesigned patient portal.

Solution
Working with my in-house team, we created a series of web experiences to get the word out about the improved portal. We created a series of email-marketing-driven strategic landing pages, each with specific calls-to-action, including scheduling demos and downloading a comprehensive best practices guide on patient engagement. In addition, we built a more in-depth website to concisely introduce the features and benefits of the updated patient portal experience. The site experience and content were designed for rapid consumption, leveraging a two-minute introductory video on the home page.

Patient Portal Launch Website

Patient Portal Launch Landing Pages