McKesson

Unifying the Patient Experience

Driving awareness and adoption for RelayHealth’s next-gen enterprise patient portal

Project
RelayHealth Enterprise Patient Portal Launch Sites

Medium
Web

Role
Creative Direction
Website Design
Visual Design
Content Strategy

Year
2015

Objective
Promote the redesigned RelayHealth patient portal to hospital network leadership, highlighting its enhanced capabilities and the value of a more seamless, patient-centered experience.

Solution
Working with our in-house web team, we developed a multi-touch digital campaign to drive awareness and adoption. Targeted landing pages—amplified through email outreach—invited prospects to schedule demos and download a best practices guide on patient engagement. To deepen engagement, we built a streamlined website showcasing key features and benefits, anchored by a two-minute infographic video contextualizing the portal within RelayHealth’s larger mission of connected care.

Patient Portal Launch Website

Patient Portal Launch Landing Pages