McKesson

Unifying the Patient Experience

Driving awareness and adoption for RelayHealth’s next-gen enterprise patient portal

Project
RelayHealth Enterprise Patient Portal Launch Sites

Role
Creative Direction
Website Design
Visual Design
Content Strategy

Objective
After a year of development, RelayHealth's next-generation enterprise patient portal was ready to reshape expectations for connected care. The goal was to position it as the centralized access point for hospital network administrators, enabling their providers and patients to engage with their health data with greater simplicity, security, and control.

Solution
We created a multi-channel digital campaign to support the portal's launch and adoption. Targeted landing pages, distributed through email outreach, invited healthcare leaders to schedule demos and download a best practices guide on patient engagement. To deepen understanding, we designed a dedicated website experience anchored by a two-minute animated explanatory video that positioned the portal within RelayHealth's broader connected care mission.

Patient Portal Launch Website

Patient Portal Launch Landing Pages