McKesson

Unifying the Patient Experience

Orchestrating a multi-platform launch for a renewed enterprise patient portal web application

Project
RelayHealth Enterprise Patient Portal Launch Sites

Medium
Web

Role
Creative Direction
UI/UX Design
Visual Design
Content Strategy

Year
2015

Objective
Introduce hospital networks to the upcoming launch of RelayHealth’s redesigned patient portal, highlighting its new capabilities and the benefits of a more seamless, patient-centered experience.

Solution
Working with my in-house team, we built a multi-touch digital campaign to introduce the revamped patient portal. A series of targeted landing pages, driven by email marketing, encouraged actions like scheduling demos and downloading a best practices guide on patient engagement. To provide deeper insights, we also developed a streamlined website that concisely showcased the portal’s features and benefits, with a two-minute video on the homepage for quick engagement.

Patient Portal Launch Website

Patient Portal Launch Landing Pages