Mindshare, Inc.

Supercharging Customer Enagement

Elevating the purchasing experience for a Linux laptop and software company

Project
Kubuntu Focus Product & Sales Site

Medium
Web

Role
Creative Direction
Brand Strategy
Visual Design
Web Design / UX
Messaging
Copywriting

Year
2020

Objective
Transform the product and sales experience for a Linux laptop company to drive engagement, strengthen brand differentiation, and boost conversions. The challenge was to create a streamlined, intuitive, and scalable e-commerce experience that could enhance customer confidence and support future growth.

Solution
Leveraging insights from leadership interviews, competitive analysis, and audience research, I redefined the Kubuntu Focus digital experience to improve clarity, usability, and differentiation. The new design introduced a scalable framework with an intuitive navigation system, enhanced product storytelling, and a streamlined purchase flow. As a result, the site saw a 400% increase in traffic and engagement within four months, reinforcing its position in the competitive laptop market.

Reinventing the Customer Experience

In preparation for the debut of their second-generation mobile platform, the Focus M2, the leadership team conducted an internal audit of their website. The need to level up their customer experience to stand out and better compete with an ever-growing market space became apparent through that process. The new site's success depended on investing in an engaging, informative web experience that would convert to hardware sales. Ultimately, the redesign process completely reimagined the site's informational and purchasing funnel aspects wrapped in a reimagined product brand experience that would challenge big players in the Linux laptop sector and those in the well-established PC laptop market.

The Kubuntu Focus home page and logo in early 2020

Product Information Pages

“Within two months of launch, we experienced a 400% increase in visitor engagement, including brand awareness growth across our marketing and social media communications. Thanks to Chip's insight and execution, we exceeded our short-term goals and are prepared to meet future challenges with confidence.”

Michael Mikowski
Founder, Kubuntu Focus

Renderings for Feature Callouts

Checkout & Purchasing Experience